92,260 views in 30 days, without a single paid ad

CTR Chicken is a fast-food brand with three locations in the Dreiländereck (the France-Germany-Switzerland tri-border area): Lörrach, Weil am Rhein and Waldshut-Tiengen. A customer base that lives, works and orders on both sides of the border — and an Instagram presence that didn't yet reflect that potential. A +319.4% jump in accounts reached in one month tells you where things started.

The brief was simple to state, demanding to execute: make the brand visible to its real customers, in two languages, built on organic reach rather than paid ads.

Ten Reels a month, planned, shot and edited for three locations — a pace above our standard Growth package, built to the same acceleration logic but scaled to fit. Every video is produced bilingually in French and German, because the Dreiländereck customer base is too.

One single point of contact from brief to publication: video production and social media management under one roof. And, as on every shoot, image-rights releases are handled and included — nobody ends up in a Reel without having agreed to it.

From April 29 to May 28, 2026, the account generated 92,260 views — 0.0% of them from advertising. Entirely organic, entirely verifiable in Instagram's own analytics.

Reels carried most of the performance: 84.5% of views, versus 14.3% for Stories and 1.3% for feed posts. The best Reel of the period reached 19K views; the account record stands at 170K.

We only report what Instagram analytics actually measure: views, accounts reached, profile visits.

Any account can rack up views. The real question is where they come from. City by city, here's the answer:

Weil am Rhein, Waldshut-Tiengen, Basel, Lörrach — the top four cities in the audience match exactly the catchment area of the three restaurants. Not an inflated audience on the other side of the country: viewers who can actually walk through the door.

And 71% of accounts reached weren't following the page yet. These aren't repeat regulars being recounted — they're potential customers discovering the brand. The 1,245 profile visits (+63%) are the logical next step: checking who's posting, where it is, when it's open.

An algorithm doesn't distribute videos at random — it shows them to the people they're relevant to. Reels built for the Dreiländereck, in two languages, end up in front of the Dreiländereck's own audience, and the geography of the viewership confirms it.

This isn't specific to fast food: we apply the same logic to events, documentaries and brand campaigns — see our work. And for businesses in the Mulhouse–Basel–Lörrach triangle, it's exactly the ground covered by our bilingual social media management.